Leading by example: Ecoalf brings regenerative fibres into the mix

A model wearing mint-green Ecoalf shorts with a knitted jumper, shown full length and in close-up
Founded in 2009, Ecoalf is a Spanish fashion brand whose vision is to stop using the planet’s natural resources in a careless way. Ecoalf’s Product Impact Manager, Jorge Delgado, shares how and why the brand is expanding its use of regeneratively grown cotton.

Fashion is one of the world’s most polluting industries, and we aim to be part of the solution. From the very beginning, we’ve made the majority of our products from recycled materials. By giving waste a second life, we reduce water consumption and CO2 emissions.

2025 was the year that regeneratively farmed fibres became a key part of Ecoalf’s collections.

Regenerative cotton accounted for 13% of all cotton used to produce our clothing. The rest was made up of 47% recycled cotton, 35% organic cotton and 7% EU cotton, which recently became Regenagri certified.

We started to produce trousers, shirts, sweatshirts and T-shirts made with regenerative cotton sourced from producers in India and Spain. We also worked with leading technology partners to develop the most sustainable version of denim, which blends regenerative cotton with recycled cotton.

A model wearing white wide-leg Ecoalf trousers with a pale pink shirt, shown full length and in close-up
Ecoalf White Valls Trousers are made from 50% Regenagri-certified cotton (cultivated in Spain), 50% TENCEL™ LYOCELL

It’s important for us that our preferred materials have third-party certifications to help us make credible and verifiable claims.  

In September 2025, Ecoalf obtained the Regenagri brand license, which provides access to impact data from the very fields where the regenerative cotton is grown. Our aim is to use this reliable data to share our progress both internally and externally. Holding a Regenagri license strengthens Ecoalf’s commitment to regenerative practices. For us, this means increasing the use of regenerative fibres each year and ensuring transparency about their origins.  

Through our transition to regenerative practices, we hope to serve as an example to others.

Our ultimate goal is to generate a positive impact on the land, biodiversity, and local communities.

Main photo: Ecoalf Green Ethic Shorts are made from 64% Regenagri-certified cotton (cultivated in Spain), 34% recycled cotton, 2% elastane.

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